Your LinkedIn profile-make it work

Improve traffic to your LinkedIn profile

Are you just another blank face on LinkedIn? Or is every part of your profile an invitation to find out more about you?

LinkedIn is the de facto resource for job seekers. Jobs are posted, recruiters both internal and external troll it, and most hiring managers vet any candidates with a quick look on LinkedIn. You think it was just luck they found you?

Think again. Hiring authorities who find candidates or prospective candidates on LinkedIn use search techniques, some more sophisticated than others. If you want to increase the chance you will be found for an appropriate job, fix your profile.

It’s not broken? Well, it may not be optimized for executive career search. Try this: Sign out of any Google tool including Gmail. Then search for your name. See what comes on your first page. It should be your LinkedIn address and your tag line.

Your tag line is a critical part of how you are found by hiring authorities. If it is more than just your title and states the value-add you bring to any new employer, viewers are inclined to want to learn more. It also shows up on more Google searches and acts to expand your brand presence.

So take a few minutes and update your LinkedIn profile. Another win for you is the change is announced to your network; you are once again in their radar.

Want more exposure? Send me your new tag line and I will publish the ten most compelling on my blog.

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